Mackasey Howard Communications | About
The Modern Visibility Partner For Founders, Executives & Growth-Stage Brands
Mackasey Howard isn’t a traditional PR firm. We build authority, not just publicity. Our clients aren’t chasing quick media hits — they’re building long-term platforms that drive credibility, visibility, trust, and business growth.
We combine earned media, thought leadership, podcasts, digital platforms, creator partnerships, Substack, LinkedIn growth, speaking, awards, and reputation protection into one integrated authority-building system.
In today’s visibility economy, reputation is earned across multiple channels — and sustained authority comes from a well-managed, highly strategic positioning framework. That’s where we work.
We partner with leaders who want to elevate their expertise, protect their reputation, and lead conversations in their industry.
Your Visibility Partners
A specialized team guiding every step of your growth — from media and podcasts to platform building, influencer collaborations, and executive positioning.
Susan Mackasey - Founder and Authority Strategist
Darryl Brisebois - Media & Influencer Relations Director
Jack Williams - Content, Podcast & Platform Growth Strategist
Rahna Barthelmess - Chief Branding Strategist
With 12+ years building reputational equity for entrepreneurs, experts, associations, and growth-stage brands, Susan leads Mackasey Howard’s authority-building model — blending earned media, executive visibility, podcast growth, digital platforms, and reputational advisory into a comprehensive visibility system.
Darryl oversees the strategic execution of earned media and influencer collaborations — managing media relationships, campaign outreach, and partnership negotiations to ensure clients gain consistent, credible visibility across multiple channels.
Jack works to help clients connect with their target audiences in a way that goes beyond the transactional, instead fostering long-term relationships based on trust and shared purpose. He leads podcast guest booking while also developing thought leadership content across LinkedIn, Substack, and other owned platforms to position clients as true authorities in their industries.
Rahna helps brands stand out in crowded markets with positioning that drives not just awareness — but authority. Drawing on over 25 years of experience building global brands like LEGO®, Miracle-Gro®, and Texaco®, she advises founders, emerging companies, and established businesses on how to turn brand clarity into long-term business growth, while fully integrating PR, media, thought leadership, and content strategy.
What We Do Differently
✅ We build authority ecosystems.
Visibility without authority doesn’t convert. Everything we do compounds your credibility across multiple channels.
✅ We blend earned media with owned platforms.
We don’t separate PR from platform growth. Thought leadership happens across media, LinkedIn, Substack, podcasts, speaking stages, and search — and we build the full system.
✅ We’re strategic advisors, not vendors.
We work directly with founders, leadership teams, and associations as trusted partners — building positioning frameworks that support business goals, reputational needs, and long-term growth.
✅ We protect reputations while building visibility.
We proactively help manage sensitive situations, protect credibility, and control narratives in high-stakes or high-visibility moments.
✅ We build for longevity, not trends.
We help you create durable visibility assets that continue to work for your brand long after the initial campaign.
Want to work together?
Send us a message and we will be back in touch shortly.