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Thought Leadership Development

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Build Expertise That Compounds Over Time

At Mackasey Howard, thought leadership isn’t a buzzword — it’s the foundation for long-term authority. We help founders, executives, entrepreneurs, and associations translate expertise into strategic visibility across media, platforms, and partnerships.

 

Our thought leadership programs position you as the trusted voice in your field — building credibility that compounds over time and directly supports your business growth.

Platform Growth & Amplification: We leverage LinkedIn, Substack, and digital platforms to build your owned authority engine — driving sustained visibility with audiences who directly influence your business, partnerships, and industry reputation.

Creator & Collaboration Partnerships: We facilitate creator collaborations, podcast partnerships, and cross-platform relationships that extend your visibility into curated, trusted communities — amplifying your thought leadership across multiple channels.

Speaker & Industry Recognition: We identify and secure speaking opportunities, panel invitations, advisory roles, and awards recognition — placing you where your peers, media, and customers already gather to discuss key topics in your space.

Content Development & Executive Ghostwriting: We manage content strategy, thought leadership articles, ghostwriting, LinkedIn posts, Substack content, and media-friendly pieces that reflect your voice and expertise — while freeing your time to stay focused on leadership.

Performance Analysis: We track audience growth, engagement, earned media visibility, third-party validation, speaking engagement ROI, platform reach, and long-term brand equity impact — giving you full visibility into your evolving authority.

Our Approach to Authority-Building Thought Leadership

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Why Thought Leadership Matters

Build Expertise That Compounds Over Time

  • Build durable credibility that supports sales, recruiting, partnerships & investment

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  • Establish your expertise as a defensible brand asset

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  • Attract inbound media, podcast, and speaking invitations

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  • Strengthen leadership presence within your industry’s key conversations

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  • Future-proof your visibility beyond paid media or short-term attention cycles

Types of Thought Leadership We Build

  • Executive Authority Platforms

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  • Founder & CEO Visibility Programs

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  • Association & Nonprofit Leadership Positioning

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  • Industry Policy & Advocacy Expertise

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  • Sector-Specific Expert Positioning (Tech, Healthcare, AI, Sustainability, Legal, etc.)

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  • Multi-Channel Platform Growth Across PR, Podcasts, LinkedIn, Substack & Speaking

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Let’s Build Your Authority Platform

We don’t manufacture visibility — we build platforms that allow your expertise to lead. Let’s create a thought leadership strategy that drives lasting impact.

 

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  • What does "authority-building PR" actually mean?
    We combine earned media, thought leadership content, podcast placements, Substack newsletters, LinkedIn visibility, and awards to elevate your credibility, strengthen your reputation, and help position you as a trusted expert in your field.
  • How is your approach different from traditional PR firms?
    Unlike agencies that only focus on press releases or short-term news, we build long-term visibility through strategic positioning, narrative development, and multi-platform media outreach — all designed to compound authority and audience trust over time.
  • How do you measure success?
    We track a combination of earned media placements, podcast appearances, audience growth across LinkedIn and Substack, share of voice, engagement metrics, award wins, and qualitative authority positioning.
  • How long does it take to start seeing results?
    While earned media can sometimes deliver early wins, authority-building PR compounds over time. Most clients start seeing meaningful momentum within 3 to 6 months as we build sustained visibility across multiple platforms.
  • Do you work with clients in my industry?
    We work with founders, entrepreneurs, growth-stage companies, associations, and executive leaders across a variety of industries — with a focus on businesses that value thought leadership, media presence, and expert-driven visibility.
  • What platforms do you focus on?
    We build visibility across national media, trade publications, podcasts, Substack, LinkedIn, digital publications, and highly curated speaking or award opportunities — depending on your specific goals.
  • How much does your PR program cost?
    Every engagement is customized based on your visibility goals. We offer monthly retainer programs designed to build and sustain momentum across earned media, thought leadership, podcasting, and digital platforms.
  • Can you help with crisis management?
    Yes. While our core work focuses on proactive media positioning, we also provide crisis communications support when sensitive issues or reputational challenges arise.
  • What is reputation and executive positioning, and why does it matter?
    Reputation and executive positioning is about building long-term credibility, trust, and authority for both individuals and brands. Rather than simply reacting to problems, we help you proactively shape your public profile, elevate your expertise, and strengthen visibility across the platforms, audiences, and media that matter most to your growth.
  • How is this different from traditional reputation management?
    While many reputation firms focus primarily on damage control or online reviews, we take a forward-facing approach that builds durable authority before challenges arise. Our work blends earned media placements, podcast interviews, speaking engagements, and expert positioning to help you stand out as a trusted voice in your field.
  • Who is this service designed for?
    We work with founders, CEOs, executives, associations, professional services, and growth-stage companies who want to build sustainable visibility, strengthen public trust, and strategically position themselves as thought leaders within their industries.
  • Do you monitor for reputational risks as well?
    Yes. In addition to authority-building campaigns, we also provide real-time monitoring across digital platforms, search engines, podcasts, and media coverage to help you stay ahead of any issues that could affect your brand or leadership reputation.
  • Can this help with media interviews, speaking, or public appearances?
    Absolutely. We offer media coaching, interview preparation, and leadership visibility services to ensure you feel confident, well-positioned, and fully prepared to represent yourself and your brand on any stage — from top-tier interviews to keynote speaking opportunities.
  • How do you measure success with executive positioning?
    Success is measured by increased visibility across earned media, stronger media relationships, podcast guest appearances, expert interviews, speaking invitations, audience engagement, and your evolving profile as a go-to authority in your field.
  • How do we get started?
    We begin with a discovery consultation to map your goals, visibility gaps, and positioning opportunities. From there, we design a tailored strategy that supports your business priorities while building the reputation equity that drives long-term growth.
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