Thought Leadership Development
Build Expertise That Compounds Over Time
At Mackasey Howard, thought leadership isn’t a buzzword — it’s the foundation for long-term authority. We help founders, executives, entrepreneurs, and associations translate expertise into strategic visibility across media, platforms, and partnerships.
Our thought leadership programs position you as the trusted voice in your field — building credibility that compounds over time and directly supports your business growth.
Platform Growth & Amplification: We leverage LinkedIn, Substack, and digital platforms to build your owned authority engine — driving sustained visibility with audiences who directly influence your business, partnerships, and industry reputation.
Creator & Collaboration Partnerships: We facilitate creator collaborations, podcast partnerships, and cross-platform relationships that extend your visibility into curated, trusted communities — amplifying your thought leadership across multiple channels.
Speaker & Industry Recognition: We identify and secure speaking opportunities, panel invitations, advisory roles, and awards recognition — placing you where your peers, media, and customers already gather to discuss key topics in your space.
Content Development & Executive Ghostwriting: We manage content strategy, thought leadership articles, ghostwriting, LinkedIn posts, Substack content, and media-friendly pieces that reflect your voice and expertise — while freeing your time to stay focused on leadership.
Performance Analysis: We track audience growth, engagement, earned media visibility, third-party validation, speaking engagement ROI, platform reach, and long-term brand equity impact — giving you full visibility into your evolving authority.
Our Approach to Authority-Building Thought Leadership
Why Thought Leadership Matters
Build Expertise That Compounds Over Time
-
Build durable credibility that supports sales, recruiting, partnerships & investment
-
Establish your expertise as a defensible brand asset
-
Attract inbound media, podcast, and speaking invitations
-
Strengthen leadership presence within your industry’s key conversations
-
Future-proof your visibility beyond paid media or short-term attention cycles
Types of Thought Leadership We Build
-
Executive Authority Platforms
-
Founder & CEO Visibility Programs
-
Association & Nonprofit Leadership Positioning
-
Industry Policy & Advocacy Expertise
-
Sector-Specific Expert Positioning (Tech, Healthcare, AI, Sustainability, Legal, etc.)
-
Multi-Channel Platform Growth Across PR, Podcasts, LinkedIn, Substack & Speaking
Let’s Build Your Authority Platform
We don’t manufacture visibility — we build platforms that allow your expertise to lead. Let’s create a thought leadership strategy that drives lasting impact.