Do you guarantee podcast bookings?
No responsible agency can guarantee that an independent host will accept a guest. We guarantee the agreed strategy, research, outreach and follow-up. Booking decisions remain with the host or producer.
Podcast Strategy
Get Into the Right Conversations.
Podcast visibility built around expertise, audience and opportunity.
Mackasey helps executives, founders, experts and authors use podcasts to reach relevant audiences and build authority around their work.
We identify the subjects they can speak about with real depth, position them clearly and connect them with shows where their experience will be useful to the host and audience.
Our team handles the research, pitching, follow-up, preparation and booking details. The objective is not to appear everywhere. It is to have conversations that are worth having.
How We Approach Podcasts
A Strong Appearance Begins Before the Recording.
A good podcast booking depends on three things: a guest with something useful to contribute, a topic that suits the show and a clear reason for the host to care.
We begin by understanding the client’s expertise, stories and visibility goals. We then develop the positioning and interview themes before researching the shows most likely to be a genuine fit.
We do not send the same pitch to hundreds of hosts. Each opportunity is considered individually.
Clear Guest Positioning
Hosts need to understand quickly who the guest is, what they can discuss and why their perspective is relevant.
Careful Show Selection
We look at the host, format, recent episodes, audience and subject matter before recommending or approaching a show.
Useful Preparation
Clients know why the opportunity matters, what the host is likely to explore and which ideas or stories they want the audience to remember.
What We Do
From Positioning to the Finished Interview.
Podcast outreach can be a focused campaign, an ongoing guest program or part of a larger visibility strategy.
Guest Positioning and Profile Development
Defining the client’s strongest subjects and creating a clear introduction to their expertise, experience and interview value.
Podcast Research
Identifying relevant shows, hosts, formats and audiences instead of relying on generic or purchased lists.
Targeted Outreach
Writing individualized pitches, contacting hosts and producers, following up and managing responses.
Interview Themes and Preparation
Developing useful topics, stories and talking points, with preparation tailored to the particular show.
Booking and Opportunity Management
Coordinating materials, scheduling, recording details, host requests and follow-up.
Client-Owned Podcast Strategy
Developing or strengthening a podcast concept, positioning, format, editorial direction and guest approach.
Promotion and Integration
Connecting podcast appearances with public relations, LinkedIn, Substack, thought leadership and other communications work.
Selected Podcast Appearances
Conversations With the Right Audiences.
Ways to Work With Us
Choose the Level of Support You Need.
Podcast Visibility Sprint
A focused campaign with guest positioning, targeted research, tailored outreach and a defined group of relevant podcast opportunities.
Ongoing Guest Program
Continued research, outreach, booking support and preparation designed to build visibility over time.
Podcast Development Program
Strategy and editorial support for launching, refining or growing a client-owned podcast.
Every engagement has a defined scope, timeline, approval process and division of responsibilities.
Writing a book? Mackasey also develops broader author visibility campaigns and virtual book tours. See All Services for Authors
Where We Work
Relevance Matters More Than Reach.
Mackasey develops podcast programs across Canada, the United States and international markets.
We work with clients in business, healthcare, technology, travel, education, sustainability, agriculture, professional services and other specialized fields.
The largest show is not automatically the best one. A focused podcast with a trusted audience can create more value than a broad appearance with little connection to the client’s work.
Why Mackasey
A Booking Only Matters When the Fit Is Right.
A podcast appearance takes the client’s time and puts their reputation in someone else’s hands. We do not recommend a show simply because it is available.
We consider the host, audience, subject matter, format, credibility and potential value of the conversation. Mackasey Intelligence™ helps us assess the wider landscape of shows and hosts, but the decisions and outreach are handled by our team.
Clients work directly with the people shaping the strategy. We remain closely involved from the first discussion through research, outreach, preparation and recording.
Individual Research
Shows are researched for the specific client and campaign rather than pulled from a standard list.
Personalized Outreach
Hosts receive a pitch that reflects their program, audience and recent work.
Thorough Preparation
Clients receive the background and guidance they need to enter the conversation with confidence.
Questions About Podcast Strategy
What Clients Usually Want to Know.
How do you decide which podcasts to approach?
We consider the client’s expertise and goals alongside the show’s subject matter, host, audience, format, recent episodes and overall credibility. Audience size is one consideration, but relevance matters more.
Do you use purchased podcast lists?
No. We research shows for the specific client and campaign. A large generic list may look impressive, but it usually produces weaker matches and less persuasive outreach.
What happens once a client is booked?
We coordinate the required information and recording details, then prepare the client for that particular conversation. Preparation may include background on the host, likely themes, suggested stories and points the client wants the audience to remember.
Can you help someone launch their own podcast?
Yes. Mackasey can help develop the concept, positioning, format, editorial direction, guest strategy and broader role the podcast should play in the client’s communications.
Is podcast strategy only available as an ongoing service?
No. Clients can choose a focused Visibility Sprint, an ongoing guest program or support for developing their own show.
Start With the Conversation
Tell Us Who You Need to Reach.
Tell us about your expertise, the audiences you want to reach and the conversations you want to join. We will help determine the strongest place to begin.