Social Media Management
A robust, engaging social media presence is an indispensable part of growing your brand in today’s fast-paced market. Social media is uniquely able to deliver personalized experiences for your audience while driving strong results for your business. Mackasey Howard Communications' social media marketing services are designed to highlight what makes your brand unique, allowing you to have your voice heard above the noise in a crowded digital world.
Our Approach
We focus our efforts on creating tailored campaigns that align with your brand's goals and values while speaking to your audience’s interests and tastes. Our social media experts work closely with you to determine your goals and KPIs before crafting a custom plan that helps your content stand out in the algorithms.
Social Media Strategy Development
We begin by understanding your business objectives, target audience, and main competitors. Our team then develops a comprehensive social media strategy that outlines the best platforms, content types, and tactics to achieve your goals. We also identify KPIs to help measure and asses each campaign’s performance.
Content Creation & Curation
Engaging content is cornerstone of all successful social media marketing efforts. We create high-quality and engaging content of all kinds—including text, images, videos, and more—that resonates with your audience and encourages interaction. We also monitor industry trends and curate relevant content to keep your social media audience consistently engaged.
Community Management
Social media’s ability to build meaningful relationships with your audience is one of its greatest strengths. We manage interactions, respond to comments, and engage with followers in a way that fosters brand loyalty and encourages ongoing dialogue. Our community management services help maintain a positive, responsive, and authentic presence on all platforms.
Influencer Marketing
We identify and collaborate with relevant influencers in your industry to amplify your message and expand your reach. Our team handles influencer partnerships from start to finish, ensuring that your brand’s voice is authentically represented in every collaboration.
Social Media Analytics & Reporting
We identify and collaborate with relevant influencers in your industry to amplify your message and expand your reach. Our team handles influencer partnerships from start to finish, ensuring that your brand’s voice is authentically represented in every collaboration.
Platforms We Specialize In
Facebook & Instagram
Perfect for building brand awareness, running targeted ad campaigns, and connecting with your audience through visuals and stories.
Ideal for real-time engagement, thought leadership, and keeping your brand part of ongoing conversations and trends.
Focused on B2B marketing, professional networking, and thought leadership content that positions your brand as an industry leader.
TikTok
YouTube
This fast-growing platform is a great place to create fun, engaging video content that resonates with a younger, trend-focused audience.
Allows for highly flexible and engaging video content that helps deepen your audience’s personal connection to your brand.
Drive Engagement and Grow Your Brand
In the ever-changing world of social media, staying relevant and keeping your audience consistently engaged is critical to long-term success. At Mackasey Howard Communications, we are passionate about helping brands grow through thoughtfully curated social media strategies that build meaningful connections with their audience and drive measurable results.
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What does "authority-building PR" actually mean?We combine earned media, thought leadership content, podcast placements, Substack newsletters, LinkedIn visibility, and awards to elevate your credibility, strengthen your reputation, and help position you as a trusted expert in your field.
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How is your approach different from traditional PR firms?Unlike agencies that only focus on press releases or short-term news, we build long-term visibility through strategic positioning, narrative development, and multi-platform media outreach — all designed to compound authority and audience trust over time.
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How do you measure success?We track a combination of earned media placements, podcast appearances, audience growth across LinkedIn and Substack, share of voice, engagement metrics, award wins, and qualitative authority positioning.
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How long does it take to start seeing results?While earned media can sometimes deliver early wins, authority-building PR compounds over time. Most clients start seeing meaningful momentum within 3 to 6 months as we build sustained visibility across multiple platforms.
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Do you work with clients in my industry?We work with founders, entrepreneurs, growth-stage companies, associations, and executive leaders across a variety of industries — with a focus on businesses that value thought leadership, media presence, and expert-driven visibility.
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What platforms do you focus on?We build visibility across national media, trade publications, podcasts, Substack, LinkedIn, digital publications, and highly curated speaking or award opportunities — depending on your specific goals.
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How much does your PR program cost?Every engagement is customized based on your visibility goals. We offer monthly retainer programs designed to build and sustain momentum across earned media, thought leadership, podcasting, and digital platforms.
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Can you help with crisis management?Yes. While our core work focuses on proactive media positioning, we also provide crisis communications support when sensitive issues or reputational challenges arise.
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What is reputation and executive positioning, and why does it matter?Reputation and executive positioning is about building long-term credibility, trust, and authority for both individuals and brands. Rather than simply reacting to problems, we help you proactively shape your public profile, elevate your expertise, and strengthen visibility across the platforms, audiences, and media that matter most to your growth.
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How is this different from traditional reputation management?While many reputation firms focus primarily on damage control or online reviews, we take a forward-facing approach that builds durable authority before challenges arise. Our work blends earned media placements, podcast interviews, speaking engagements, and expert positioning to help you stand out as a trusted voice in your field.
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Who is this service designed for?We work with founders, CEOs, executives, associations, professional services, and growth-stage companies who want to build sustainable visibility, strengthen public trust, and strategically position themselves as thought leaders within their industries.
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Do you monitor for reputational risks as well?Yes. In addition to authority-building campaigns, we also provide real-time monitoring across digital platforms, search engines, podcasts, and media coverage to help you stay ahead of any issues that could affect your brand or leadership reputation.
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Can this help with media interviews, speaking, or public appearances?Absolutely. We offer media coaching, interview preparation, and leadership visibility services to ensure you feel confident, well-positioned, and fully prepared to represent yourself and your brand on any stage — from top-tier interviews to keynote speaking opportunities.
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How do you measure success with executive positioning?Success is measured by increased visibility across earned media, stronger media relationships, podcast guest appearances, expert interviews, speaking invitations, audience engagement, and your evolving profile as a go-to authority in your field.
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How do we get started?We begin with a discovery consultation to map your goals, visibility gaps, and positioning opportunities. From there, we design a tailored strategy that supports your business priorities while building the reputation equity that drives long-term growth.