Protect Your Brand When It Matters Most
In today’s rapid-response media cycle, a crisis can escalate in minutes. Negative headlines, viral social media moments, or internal issues can put your brand, leadership, and organization at serious risk. Mackasey Howard provides real-time crisis counsel, expert communications strategy, and hands-on support to help you navigate reputational threats with confidence — and emerge stronger.
Crisis Planning & Strategy
Preparation is key to managing reputational risk. We help you identify potential vulnerabilities and create tailored crisis protocols that empower your team to act quickly, align messaging, and minimize damage before a situation spirals. Our planning services ensure your organization is equipped with a clear roadmap long before a crisis strikes.
Real-Time Crisis Response
When a crisis unfolds, speed, accuracy, and calm leadership are essential. Our crisis team works closely with you in real time — guiding messaging, managing media inquiries, briefing leadership, and coordinating responses across channels. We help you communicate proactively and transparently to stabilize the situation and protect stakeholder trust.
Media Response & Public Positioning
Public messaging can define the long-term impact of a crisis. We work directly with media and key audiences to ensure your brand’s story is presented accurately, professionally, and credibly. From rapid response statements to media coaching for leadership, we protect your public image during high-pressure moments.
Internal Communication Support
Effective crisis management includes your employees. We help develop internal messaging to keep staff informed, aligned, and supported throughout the crisis. Our approach ensures consistency, protects morale, and enables your team to remain productive and focused during challenging periods.
Post-Crisis Recovery & Reputation Rebuilding
Our work doesn’t stop once the headlines fade. We help you evaluate the response, rebuild stakeholder trust, and execute long-term strategies to repair any residual brand damage. This may include targeted media outreach, stakeholder engagement, and integration with your broader reputation management plan.
