Reputation & Executive Positioning
In today’s media-driven world, your reputation is your most valuable asset — but also your most vulnerable. At Mackasey Howard, we help founders, executives, associations, and brands proactively build, protect, and strengthen their reputations with a long-term positioning strategy. Our approach goes far beyond crisis management or quick visibility wins — we establish enduring credibility, expert authority, and long-term public trust.
Real-Time Reputation Monitoring
We track your digital footprint across news, social media, podcasts, forums, and search engines — identifying both risks and opportunities before they escalate. Through real-time monitoring, alerts, and reporting, you stay aware of your public profile and are empowered to address issues quickly, accurately, and professionally before they affect your business or personal brand.
Building & Amplifying Executive Authority
We position you and your leadership team as trusted experts across your industry. Our approach blends earned media placements, targeted interviews, podcast appearances, and speaking opportunities that elevate your thought leadership. From national coverage to trade publications and digital platforms, we shape the narrative that defines your authority — making you the expert journalists and audiences turn to.
Reputation Recovery & Crisis Guidance
When challenges arise, we help protect your hard-earned reputation with senior-level media counsel, rapid response strategies, and reputation repair. From high-profile media inquiries to sensitive internal situations, we guide you through complex communications with confidence and discretion.
Thought Leadership Visibility
We create visibility-building content strategies that elevate your expertise across multiple platforms. Through podcast bookings, expert interviews, articles, and leadership content, we help you expand your platform and grow your audience — strengthening both personal and organizational credibility.
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What does "authority-building PR" actually mean?We combine earned media, thought leadership content, podcast placements, Substack newsletters, LinkedIn visibility, and awards to elevate your credibility, strengthen your reputation, and help position you as a trusted expert in your field.
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How is your approach different from traditional PR firms?Unlike agencies that only focus on press releases or short-term news, we build long-term visibility through strategic positioning, narrative development, and multi-platform media outreach — all designed to compound authority and audience trust over time.
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How do you measure success?We track a combination of earned media placements, podcast appearances, audience growth across LinkedIn and Substack, share of voice, engagement metrics, award wins, and qualitative authority positioning.
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How long does it take to start seeing results?While earned media can sometimes deliver early wins, authority-building PR compounds over time. Most clients start seeing meaningful momentum within 3 to 6 months as we build sustained visibility across multiple platforms.
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Do you work with clients in my industry?We work with founders, entrepreneurs, growth-stage companies, associations, and executive leaders across a variety of industries — with a focus on businesses that value thought leadership, media presence, and expert-driven visibility.
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What platforms do you focus on?We build visibility across national media, trade publications, podcasts, Substack, LinkedIn, digital publications, and highly curated speaking or award opportunities — depending on your specific goals.
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How much does your PR program cost?Every engagement is customized based on your visibility goals. We offer monthly retainer programs designed to build and sustain momentum across earned media, thought leadership, podcasting, and digital platforms.
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Can you help with crisis management?Yes. While our core work focuses on proactive media positioning, we also provide crisis communications support when sensitive issues or reputational challenges arise.
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What is reputation and executive positioning, and why does it matter?Reputation and executive positioning is about building long-term credibility, trust, and authority for both individuals and brands. Rather than simply reacting to problems, we help you proactively shape your public profile, elevate your expertise, and strengthen visibility across the platforms, audiences, and media that matter most to your growth.
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How is this different from traditional reputation management?While many reputation firms focus primarily on damage control or online reviews, we take a forward-facing approach that builds durable authority before challenges arise. Our work blends earned media placements, podcast interviews, speaking engagements, and expert positioning to help you stand out as a trusted voice in your field.
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Who is this service designed for?We work with founders, CEOs, executives, associations, professional services, and growth-stage companies who want to build sustainable visibility, strengthen public trust, and strategically position themselves as thought leaders within their industries.
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Do you monitor for reputational risks as well?Yes. In addition to authority-building campaigns, we also provide real-time monitoring across digital platforms, search engines, podcasts, and media coverage to help you stay ahead of any issues that could affect your brand or leadership reputation.
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Can this help with media interviews, speaking, or public appearances?Absolutely. We offer media coaching, interview preparation, and leadership visibility services to ensure you feel confident, well-positioned, and fully prepared to represent yourself and your brand on any stage — from top-tier interviews to keynote speaking opportunities.
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How do you measure success with executive positioning?Success is measured by increased visibility across earned media, stronger media relationships, podcast guest appearances, expert interviews, speaking invitations, audience engagement, and your evolving profile as a go-to authority in your field.
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How do we get started?We begin with a discovery consultation to map your goals, visibility gaps, and positioning opportunities. From there, we design a tailored strategy that supports your business priorities while building the reputation equity that drives long-term growth.