Authority Building Public Relations
More Than Traditional PR
At Mackasey Howard, we help founders, associations, and growth-stage companies build compounding authority through strategic public relations — not just headlines.
We combine earned media outreach, thought leadership, podcast visibility, executive positioning, and modern media platforms like LinkedIn and Substack to strengthen credibility, drive visibility, and fuel business growth.
Authority Building Public Relations
More Than Traditional PR
At Mackasey Howard, we help founders, associations, and growth-stage companies build compounding authority through modern public relations — not just headlines.
We combine earned media outreach, thought leadership, podcast visibility, executive positioning, and owned media platforms like LinkedIn and Substack to strengthen credibility, drive visibility, and fuel business growth.
Unlike many PR firms that only pitch, our approach is built around long-term visibility, leadership positioning, and strategic narrative development. We secure national, trade, podcast, broadcast, and digital media coverage — putting your story in front of the audiences that matter most.
With Mackasey Howard, you receive strategic earned media results combined with positioning, content creation, and executive visibility — all designed to compound your reputation and business opportunities over time.
Media Relations & Earned Media Coverage
At Mackasey Howard, media relations is a core pillar of how we help organizations build authority, credibility, and long-term visibility. Our earned media approach secures trusted media placements that position you and your leadership team as industry experts — not just for one article, but for compounding reputation growth.
We craft targeted, highly relevant pitches tailored to national, trade, association, digital, podcast, and broadcast outlets — placing your expertise directly in front of the audiences that matter most. Our team develops media-ready narratives, identifies timely story angles, and manages relationships with journalists to secure high-quality placements that support your business growth.
Unlike many firms that focus only on generic press releases, we build customized earned media strategies aligned to your leadership positioning, founder story, and organizational priorities — creating media exposure that compounds your authority over time.
Through smart earned media, you build trust with your audience, attract new opportunities, and strengthen your reputation as a credible leader in your field.
Media Training & Interview Preparation
Effective interviews require more than just talking points — they require confidence, clarity, and control. At Mackasey Howard, we prepare founders, executives, and association leaders to confidently represent themselves and their organizations in every media setting.
Our media training sessions help you refine your key messages, anticipate tough questions, and deliver clear, concise responses that resonate with journalists and audiences. We coach you on interview techniques, body language, soundbite delivery, and real-time scenario practice to ensure you’re fully prepared for live, recorded, or print interviews.
Whether you're facing a high-stakes media appearance, a key podcast interview, or an industry panel, we provide practical, senior-level coaching that builds confidence and protects your leadership reputation.
With Mackasey Howard’s media coaching, you’re fully equipped to lead conversations, handle media opportunities strategically, and strengthen your public credibility.
Story Development & Media Positioning
Behind every headline is a strategic story. We work closely with clients to shape compelling media narratives that highlight your expertise, align with your business goals, and attract the attention of journalists, editors, and podcast hosts. Our story-driven approach ensures your media outreach is targeted, timely, and positioned for maximum earned coverage.
Media Monitoring, Analytics and Reporting
We will provide you with detailed analytics and reporting including a Customizable Dashboard. You will easily comprehend coverage with detailed audience analysis, including
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Sentiment
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Geographic Location
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Audience Engagement Metrics
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Impact Data
Charts/KPIs are extensive and include options such as
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Tone/Sentiment
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Share of Voice
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Social Media Shares
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Advertising Equivalency
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UVPM/Reach
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Web Traffic
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SEO Impact and more, including Custom Fields.
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What does "authority-building PR" actually mean?We combine earned media, thought leadership content, podcast placements, Substack newsletters, LinkedIn visibility, and awards to elevate your credibility, strengthen your reputation, and help position you as a trusted expert in your field.
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How is your approach different from traditional PR firms?Unlike agencies that only focus on press releases or short-term news, we build long-term visibility through strategic positioning, narrative development, and multi-platform media outreach — all designed to compound authority and audience trust over time.
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How do you measure success?We track a combination of earned media placements, podcast appearances, audience growth across LinkedIn and Substack, share of voice, engagement metrics, award wins, and qualitative authority positioning.
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How long does it take to start seeing results?While earned media can sometimes deliver early wins, authority-building PR compounds over time. Most clients start seeing meaningful momentum within 3 to 6 months as we build sustained visibility across multiple platforms.
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Do you work with clients in my industry?We work with founders, entrepreneurs, growth-stage companies, associations, and executive leaders across a variety of industries — with a focus on businesses that value thought leadership, media presence, and expert-driven visibility.
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What platforms do you focus on?We build visibility across national media, trade publications, podcasts, Substack, LinkedIn, digital publications, and highly curated speaking or award opportunities — depending on your specific goals.
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How much does your PR program cost?Every engagement is customized based on your visibility goals. We offer monthly retainer programs designed to build and sustain momentum across earned media, thought leadership, podcasting, and digital platforms.
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Can you help with crisis management?Yes. While our core work focuses on proactive media positioning, we also provide crisis communications support when sensitive issues or reputational challenges arise.
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What is reputation and executive positioning, and why does it matter?Reputation and executive positioning is about building long-term credibility, trust, and authority for both individuals and brands. Rather than simply reacting to problems, we help you proactively shape your public profile, elevate your expertise, and strengthen visibility across the platforms, audiences, and media that matter most to your growth.
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How is this different from traditional reputation management?While many reputation firms focus primarily on damage control or online reviews, we take a forward-facing approach that builds durable authority before challenges arise. Our work blends earned media placements, podcast interviews, speaking engagements, and expert positioning to help you stand out as a trusted voice in your field.
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Who is this service designed for?We work with founders, CEOs, executives, associations, professional services, and growth-stage companies who want to build sustainable visibility, strengthen public trust, and strategically position themselves as thought leaders within their industries.
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Do you monitor for reputational risks as well?Yes. In addition to authority-building campaigns, we also provide real-time monitoring across digital platforms, search engines, podcasts, and media coverage to help you stay ahead of any issues that could affect your brand or leadership reputation.
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Can this help with media interviews, speaking, or public appearances?Absolutely. We offer media coaching, interview preparation, and leadership visibility services to ensure you feel confident, well-positioned, and fully prepared to represent yourself and your brand on any stage — from top-tier interviews to keynote speaking opportunities.
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How do you measure success with executive positioning?Success is measured by increased visibility across earned media, stronger media relationships, podcast guest appearances, expert interviews, speaking invitations, audience engagement, and your evolving profile as a go-to authority in your field.
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How do we get started?We begin with a discovery consultation to map your goals, visibility gaps, and positioning opportunities. From there, we design a tailored strategy that supports your business priorities while building the reputation equity that drives long-term growth.