At Mackasey Howard, we help founders, associations, and growth-stage companies build lasting visibility and credibility through modern public relations — not just headlines. Our PR approach compounds authority across earned, owned, and digital platforms to fuel long-term business growth.
Integrated PR for Modern Visibility
We combine earned media outreach, thought leadership, webinar visibility, podcast guesting, executive positioning, and owned platforms like Substack and LinkedIn to strengthen credibility, drive visibility, and amplify authority.
How We’re Different
Unlike many PR firms that only pitch, our approach is built around:
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Long-term visibility instead of quick wins
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Leadership positioning that elevates executives
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Strategic narrative development to unify messaging
We secure national, trade, podcast, broadcast, and digital coverage — putting your story in front of the audiences that matter most.
Authority Building Public Relations
Media Training & Interview Preparation
Effective interviews require more than just talking points — they require confidence, clarity, and control. At Mackasey Howard, we prepare founders, executives, and association leaders to confidently represent themselves and their organizations in every media setting.
Our media training sessions help you refine your key messages, anticipate tough questions, and deliver clear, concise responses that resonate with journalists and audiences. We coach you on interview techniques, body language, soundbite delivery, and real-time scenario practice to ensure you’re fully prepared for live, recorded, or print interviews.
Whether you're facing a high-stakes media appearance, a key podcast interview, or an industry panel, we provide practical, senior-level coaching that builds confidence and strengthens your leadership presence
With Mackasey Howard’s media coaching, you’re fully equipped to lead conversations, handle media opportunities strategically, and strengthen your public credibility.
At Mackasey Howard, media relations is a core ch secures trusted media placements that position you and your leadership team as industry experts — not just for one article, but for compounding authority growth.
We craft targeted, highly relevant pitches tailored to national, trade, association, digital, podcast, and broadcast outlets — placing your expertise directly in front of the audiences that matter most. Our team develops media-ready narratives, identifies timely story angles, and manages relationships with journalists to secure high-quality placements that support your business growth.
Beyond coverage, we help you turn earned media into authority assets — weaving placements into your broader thought leadership, webinars, podcasts, Substack content, and speaking opportunities. This integration ensures every media win compounds your visibility rather than standing alone.
Through smart earned media, you build trust with your audience, attract new opportunities, and strengthen your reputation as an authority leader in your field — with results that continue to grow long after the first headline.
Media Relations & Earned Media Coverage
Story Development & Media Positioning
Behind every headline is a strategic story. We work closely with clients to shape compelling media narratives that highlight your expertise, align with your business goals, and attract the attention of journalists, editors, and podcast hosts. Our story-driven approach ensures your media outreach is targeted, timely, and positioned for maximum earned coverage.
Crisis Readiness & Reputation Protection
No organization is immune to crisis—whether it’s negative press, social media backlash, or unexpected operational challenges. At Mackasey Howard, we help brands prepare before issues arise and guide them with speed and clarity when they do.
Our crisis management approach combines proactive planning with rapid response. We develop communication protocols, media strategies, and leadership messaging that safeguard reputation in high-pressure moments.
From drafting holding statements to coordinating media responses, we ensure your organization communicates with transparency and authority—protecting trust when it matters most.
Media Monitoring, Analytics and Reporting
We will provide you with detailed analytics and reporting including a Customizable Dashboard. You will easily comprehend coverage with detailed audience analysis, including
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Sentiment
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Geographic Location
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Audience Engagement Metrics
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Impact Data
Charts/KPIs are extensive and include options such as
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Tone/Sentiment
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Share of Voice
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Social Media Shares
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Advertising Equivalency
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UVPM/Reach
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Web Traffic
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SEO Impact and more, including Custom Fields.