Authority Building Public Relations
More Than Traditional PR
At Mackasey Howard, we help founders, associations, and growth-stage companies build compounding authority through strategic public relations — not just headlines.
We combine earned media outreach, thought leadership, podcast visibility, executive positioning, and modern media platforms like LinkedIn and Substack to strengthen credibility, drive visibility, and fuel business growth.
Authority Building Public Relations
More Than Traditional PR
At Mackasey Howard, we help founders, associations, and growth-stage companies build compounding authority through modern public relations — not just headlines.
We combine earned media outreach, thought leadership, podcast visibility, executive positioning, and owned media platforms like LinkedIn and Substack to strengthen credibility, drive visibility, and fuel business growth.
Unlike many PR firms that only pitch, our approach is built around long-term visibility, leadership positioning, and strategic narrative development. We secure national, trade, podcast, broadcast, and digital media coverage — putting your story in front of the audiences that matter most.
With Mackasey Howard, you receive strategic earned media results combined with positioning, content creation, and executive visibility — all designed to compound your reputation and business opportunities over time.
Media Relations & Earned Media Coverage
At Mackasey Howard, media relations is a core pillar of how we help organizations build authority, credibility, and long-term visibility. Our earned media approach secures trusted media placements that position you and your leadership team as industry experts — not just for one article, but for compounding reputation growth.
We craft targeted, highly relevant pitches tailored to national, trade, association, digital, podcast, and broadcast outlets — placing your expertise directly in front of the audiences that matter most. Our team develops media-ready narratives, identifies timely story angles, and manages relationships with journalists to secure high-quality placements that support your business growth.
Unlike many firms that focus only on generic press releases, we build customized earned media strategies aligned to your leadership positioning, founder story, and organizational priorities — creating media exposure that compounds your authority over time.
Through smart earned media, you build trust with your audience, attract new opportunities, and strengthen your reputation as a credible leader in your field.
Media Training & Interview Preparation
Effective interviews require more than just talking points — they require confidence, clarity, and control. At Mackasey Howard, we prepare founders, executives, and association leaders to confidently represent themselves and their organizations in every media setting.
Our media training sessions help you refine your key messages, anticipate tough questions, and deliver clear, concise responses that resonate with journalists and audiences. We coach you on interview techniques, body language, soundbite delivery, and real-time scenario practice to ensure you’re fully prepared for live, recorded, or print interviews.
Whether you're facing a high-stakes media appearance, a key podcast interview, or an industry panel, we provide practical, senior-level coaching that builds confidence and protects your leadership reputation.
With Mackasey Howard’s media coaching, you’re fully equipped to lead conversations, handle media opportunities strategically, and strengthen your public credibility.
Story Development & Media Positioning
Behind every headline is a strategic story. We work closely with clients to shape compelling media narratives that highlight your expertise, align with your business goals, and attract the attention of journalists, editors, and podcast hosts. Our story-driven approach ensures your media outreach is targeted, timely, and positioned for maximum earned coverage.
Media Monitoring, Analytics and Reporting
We will provide you with detailed analytics and reporting including a Customizable Dashboard. You will easily comprehend coverage with detailed audience analysis, including
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Sentiment
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Geographic Location
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Audience Engagement Metrics
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Impact Data
Charts/KPIs are extensive and include options such as
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Tone/Sentiment
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Share of Voice
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Social Media Shares
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Advertising Equivalency
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UVPM/Reach
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Web Traffic
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SEO Impact and more, including Custom Fields.