Most webinars are treated as one-off events — you show up, present, and then the recording collects dust. At Mackasey Howard, we view webinars as authority engines. We manage everything from branded registration and seamless moderation to post-event repurposing, so each webinar becomes the foundation for Substack recaps, LinkedIn content, and video clips. It’s not just a live event — it’s months of visibility in motion.

Yes. After each event, we provide performance insights — registrations, attendance, audience engagement (polls, questions, drop-off points), and replay views. We help you understand not just who showed up, but how to engage them long after the webinar ends.

We work with industry-leading webinar platforms including Zoom Webinars, ON24, and Cvent, depending on your needs and audience size. For most clients, we recommend Zoom or ON24 for their reliability and scalability. No matter the platform, we fully manage the tech, so you can focus entirely on your message and your audience.

Absolutely. A great webinar isn’t just about the slides — it’s about confident delivery. We run prep sessions with speakers, covering technology checks, timing, transitions, and audience engagement. If needed, we also provide media-style coaching so every presenter feels comfortable, polished, and prepared.

Yes. Our team provides professional moderation, introducing speakers, managing audience Q&A, launching polls, and keeping the event on track. We ensure that your webinar feels smooth, engaging, and credible from start to finish.

This is one of the ways where we stand apart. Once the live event is complete, we edit and deliver the recording, then repurpose the content into assets that continue to work for you — Substack recaps, LinkedIn posts, video snippets, and more. Your one-hour event turns into weeks of multi-channel visibility.

Ideally, we recommend a six-week runway: one week for planning, three weeks for promotion, one week for rehearsals, and one week for execution. However, if you need a faster turnaround, we can scale down timelines to meet deadlines without sacrificing quality.

Yes. Every webinar is structured with lead generation in mind, from optimized registration forms to interactive polls and CTAs during the event. More importantly, we show you how to nurture those leads after the webinar by connecting the event to your email list, Substack audience, and LinkedIn strategy.