Influencer & Creator Partnerships
Modern visibility, powered by trusted voices.
In today’s media landscape, true influence comes from credible voices that audiences trust. At Mackasey Howard, we approach influencer and creator partnerships as an extension of your overall reputation, visibility, and thought leadership — not as standalone marketing transactions.
We specialize in connecting brands with creators, experts, and niche voices whose credibility strengthens your positioning, expands your reach, and builds long-term brand trust.
How We Build Strategic Creator Partnerships
1️⃣ Credibility-First Creator Identification
We don’t chase vanity metrics. We curate creators, experts, and niche authorities who naturally align with your brand values, audience, and reputation goals.
2️⃣ Integrated Campaign Development
We embed creator partnerships into your broader PR, thought leadership, and media visibility — creating layered campaigns that reinforce your narrative across multiple channels.
3️⃣ Authentic Storytelling & Content Creation
Whether it's interviews, thought leadership collaborations, Substack partnerships, podcast guest appearances, or creator-led campaigns, we build partnerships that feel organic while amplifying your message.
4️⃣ Amplification Across Channels
We maximize the reach of your creator partnerships by integrating them across earned, owned, shared, and paid media — ensuring you see sustained visibility well beyond the initial engagement.
5️⃣ Full Campaign Management & Execution
From sourcing and vetting to negotiation, contracts, content approvals, compliance, and reporting — we manage every detail so you can focus on the bigger picture.
6️⃣ Analytics & Impact Reporting
We deliver transparent reporting across visibility, engagement, earned amplification, and long-term brand equity, so you can clearly see the value of every partnership.
Platforms we specialize in
Influencer Identification & Vetting
Navigating the ever-changing landscape of social media in fliers can be overwhelming at times. With so many influencers speaking to such a wide array of audiences and niches, it can be difficult to see where your brand fits in. We make this work easy by thoroughly researching and carefully screening influencers across platforms to ensure they align with your brand’s identity, target audience, and campaign goals.
Campaign Strategy & Planning
We take a collaborative approach to developing influencer marketing campaigns, working with you to create a campaign that captures your unique voice and meets your marketing goals. From product launches to long-term brand ambassadorships, we approach each campaign with a strategic mindset tailored to deliver impactful results.
Creative Collaboration
We foster authentic and creative collaborations between your brand and selected influencers. Our team ensures that each influencer partnership feels natural and aligns with your brand messaging while allowing the influencer’s distinctive voice to shine through. This balance helps build organic trust with their followers, creating meaningful and impactful campaigns.
Content Creation & Amplification
Influencers create high-quality, engaging content that connects with their followers in a way that feels genuine and relatable. We oversee the entire content process to ensure that it remains engaging while aligning with your brand’s vision. Through these creative efforts, we amplify your message across social media platforms, blogs, and more.
Campaign Management & Execution
We oversee every aspect of your influencer marketing campaign, from contract negotiation and content approvals to timeline management and post-publication performance tracking. Our goal is to make the process seamless so that you can focus on other areas of your business while we handle the details.
Types of Partnerships We Build
Expert Collaborations & SME Partnerships: We match brands with credible subject matter experts who bring authority and depth to content, media interviews, and education-based collaborations — driving trust with niche audiences.
Substack Creator Alignments: We partner your brand with trusted newsletter creators who reach highly engaged, topic-specific communities — blending brand storytelling with editorial credibility.
Podcast Guesting & Thought Leader Interviews: We secure podcast placements and co-hosted discussions that position your leadership as credible voices, allowing for deeper audience engagement and long-form authority-building.
Industry Creator Advisory Boards: We help brands build formal or informal advisory partnerships with respected creators, fostering long-term collaboration, content development, and mutual expertise sharing.
Executive Roundtables: We organize and facilitate moderated discussions that feature both your leadership and industry-aligned creators, driving visibility across earned, owned, and collaborative platforms.
Creator-Led Branded Content: We co-develop creator-driven content campaigns that naturally integrate your brand narrative while preserving creator voice, ensuring organic resonance with target audiences.
Niche Brand Ambassador Programs: We develop long-term creator partnerships that position select voices as trusted, ongoing advocates for your brand — expanding reach while building consistent audience trust over time.
Let’s Build Creator Partnerships that Actually Matter
At Mackasey Howard, we don’t chase influencers — we cultivate meaningful partnerships. Our approach is rooted in trusted voices, aligned values, and audience-first collaborations that extend far beyond vanity metrics. Whether it’s thought leadership integrations, Substack creator partnerships, industry advisory collaborations, or curated ambassador programs — we help brands build creator relationships that drive real credibility, visibility, and long-term growth.
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What does "authority-building PR" actually mean?We combine earned media, thought leadership content, podcast placements, Substack newsletters, LinkedIn visibility, and awards to elevate your credibility, strengthen your reputation, and help position you as a trusted expert in your field.
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How is your approach different from traditional PR firms?Unlike agencies that only focus on press releases or short-term news, we build long-term visibility through strategic positioning, narrative development, and multi-platform media outreach — all designed to compound authority and audience trust over time.
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How do you measure success?We track a combination of earned media placements, podcast appearances, audience growth across LinkedIn and Substack, share of voice, engagement metrics, award wins, and qualitative authority positioning.
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How long does it take to start seeing results?While earned media can sometimes deliver early wins, authority-building PR compounds over time. Most clients start seeing meaningful momentum within 3 to 6 months as we build sustained visibility across multiple platforms.
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Do you work with clients in my industry?We work with founders, entrepreneurs, growth-stage companies, associations, and executive leaders across a variety of industries — with a focus on businesses that value thought leadership, media presence, and expert-driven visibility.
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What platforms do you focus on?We build visibility across national media, trade publications, podcasts, Substack, LinkedIn, digital publications, and highly curated speaking or award opportunities — depending on your specific goals.
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How much does your PR program cost?Every engagement is customized based on your visibility goals. We offer monthly retainer programs designed to build and sustain momentum across earned media, thought leadership, podcasting, and digital platforms.
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Can you help with crisis management?Yes. While our core work focuses on proactive media positioning, we also provide crisis communications support when sensitive issues or reputational challenges arise.
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What is reputation and executive positioning, and why does it matter?Reputation and executive positioning is about building long-term credibility, trust, and authority for both individuals and brands. Rather than simply reacting to problems, we help you proactively shape your public profile, elevate your expertise, and strengthen visibility across the platforms, audiences, and media that matter most to your growth.
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How is this different from traditional reputation management?While many reputation firms focus primarily on damage control or online reviews, we take a forward-facing approach that builds durable authority before challenges arise. Our work blends earned media placements, podcast interviews, speaking engagements, and expert positioning to help you stand out as a trusted voice in your field.
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Who is this service designed for?We work with founders, CEOs, executives, associations, professional services, and growth-stage companies who want to build sustainable visibility, strengthen public trust, and strategically position themselves as thought leaders within their industries.
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Do you monitor for reputational risks as well?Yes. In addition to authority-building campaigns, we also provide real-time monitoring across digital platforms, search engines, podcasts, and media coverage to help you stay ahead of any issues that could affect your brand or leadership reputation.
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Can this help with media interviews, speaking, or public appearances?Absolutely. We offer media coaching, interview preparation, and leadership visibility services to ensure you feel confident, well-positioned, and fully prepared to represent yourself and your brand on any stage — from top-tier interviews to keynote speaking opportunities.
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How do you measure success with executive positioning?Success is measured by increased visibility across earned media, stronger media relationships, podcast guest appearances, expert interviews, speaking invitations, audience engagement, and your evolving profile as a go-to authority in your field.
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How do we get started?We begin with a discovery consultation to map your goals, visibility gaps, and positioning opportunities. From there, we design a tailored strategy that supports your business priorities while building the reputation equity that drives long-term growth.