

Rahna Barthelmess - Chief Branding Strategist
In a crowded media landscape, visibility isn’t enough — brands need clarity, consistency, and authority. That’s where Rahna Barthelmess operates. With 25+ years building global brands like LEGO®, Miracle-Gro®, and Texaco®, Rahna brings deep experience helping companies sharpen their positioning, elevate their voice, and create brand platforms that fuel long-term growth.
At Mackasey Howard, Rahna works at the intersection of brand strategy, earned media, and executive visibility — helping founders, experts, associations, and growth-stage companies translate complex expertise into clear market positioning. Her work integrates seamlessly with earned media, podcast appearances, LinkedIn authority-building, Substack growth, awards, and PR — ensuring that every visibility effort reinforces a cohesive leadership narrative.
Rahna’s strength is helping brands own their space — not simply show up. Her work helps clients cut through the noise, attract the right audiences, and build durable authority that compounds across every platform they operate on.