Jack Williams helps Mackasey Howard clients translate expertise into multi-channel authority platforms — leading content development, podcast guest booking, and Substack growth strategy to create visibility that compounds across every audience touchpoint.

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As the firm’s lead content strategist, Jack develops thought leadership content across earned media, LinkedIn, Substack, podcasts, and bylined articles — ensuring clients show up with clarity and credibility wherever their audiences engage. His work helps simplify complex ideas into powerful editorial narratives that build long-term trust, search visibility, and business credibility.

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Jack also leads Mackasey Howard’s podcast guest booking and Substack partnership programs — identifying aligned podcasts, newsletters, and digital platforms that extend client reach, attract new audiences, and integrate seamlessly with ongoing media, speaking, and reputation efforts.

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Holding both a BA (Queen’s University) and Master’s degree (University of British Columbia) in English, Jack brings a strong narrative foundation to every client engagement — backed by deep expertise in editorial writing, content architecture, and platform growth strategy. He also manages Mackasey Howard’s network of freelance writers — ensuring consistency, editorial excellence, and strategic alignment across every piece of thought leadership content.