Public Relations Strategy for Packwire
A B2B Custom Packaging Solutions Provider for eCommerce and Niche Retailers
Client: Packwire – Packaging company needing Public Relations Services
Objective
Packwire, a growing custom packaging company, wanted to position itself as a premier printing and packaging solution for eCommerce retailers and niche markets. Despite its high-quality offerings, the company had no PR coverage or industry exposure. The primary goal was to increase brand recognition for Packwire and establish the Founder as an expert in the packaging and printing industry. This was a seasonal campaign for a duration of 3 months.
The Challenge
The client lacked existing media coverage and brand visibility, making it difficult to stand out in a highly competitive marketplace dominated by long-established players. The founder needed to build a personal profile as an industry thought leader to establish credibility, differentiate from competitors, and position themselves and their brand as innovative leaders in their field.
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No existing media coverage or brand visibility.
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Founder needed to establish a personal profile as an industry thought leader.
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Faced a highly competitive marketplace which included long-established players.
Strategy
To elevate Packwire's presence, Mackasey Howard Communications developed a targeted PR strategy focused on gaining consistent exposure in niche publications relevant to Packwire’s core audiences: packaging, printing, branding, eCommerce, and specialty retailers.
Key Tactics
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Identified Target Publications: Prioritized niche publications in industries such as packaging, eCommerce, specialty goods, and branding.
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Positioned Founder as an Industry Expert: Pitched the Founder as a knowledgeable thought leader, securing interview opportunities, guest post contributions, and quotations in key outlets.
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Tailored Story Angles: Developed unique angles that showcased Packwire’s innovative approach to custom packaging, positioning them as leaders in the field of eCommerce packaging solutions.
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Diversified Media Approach: Achieved comprehensive exposure by securing coverage across a mix of media formats, including interviews, guest articles, and industry commentary.
Results
The PR campaign resulted in over 30 high-quality media placements over the course of the 3-month campaign, solidifying Packwire’s reputation in the packaging industry and beyond. The Founder was featured as a packaging and branding expert, which significantly boosted both his and the company’s credibility. This consistent, targeted messaging resulted in increased traffic and conversions for the brand.
Packwire was featured in high authority industry outlets such as:
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Luxury Daily
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The Shelby Report
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The Progressive Grocer
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My Total Retail
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Footwear News
These placements not only increased brand awareness, but also positioned Packwire as a go-to packaging solution for niche eCommerce retailers.
Through targeted public relations efforts, Packwire successfully broke into highly relevant industries and established a reputation for expertise and quality. The campaign helped raise the profile of both the company and its Founder, leading to greater visibility, credibility, and impact in a highly competitive market.
This strategic PR initiative provided Packwire with the foundation to continue growing as a premier packaging solution for niche and eCommerce retailers.
Client: Packwire – Packaging company needing Public Relations Services