Public Relations Strategy for Jettly
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Client: Jettly – A Private Jet Charter and Aviation Services Platform
Objective
Jettly, a private jet charter service, had a low share of voice in a competitive industry dominated by larger, more established players. The company wanted to position itself as an industry disruptor and an innovative up-and-comer in the private aviation sector. Jettly had recently entered the market with its unique web-based and app-based charter booking platform that offers private air travel to the general population through on-demand features similar to Expedia/UBER/AirBNB. The company sought to increase brand visibility, attract media attention, and drive inquiries and bookings.
Challenges
Jettly faced the challenge of limited media coverage and brand awareness in a high-profile, luxury-driven industry dominated by well-established competitors. To stand out, it was essential to highlight Jettly’s unique value proposition as an accessible, tech-driven private jet charter service that redefined luxury travel by combining innovation with affordability. The focus was on positioning the brand as a disruptive force in the market, leveraging its technology and customer-centric approach to appeal to a broader audience and differentiate it from traditional luxury charter services.
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Limited media coverage and brand awareness.
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Competing in a high-profile, luxury-driven industry with well-established competitors.
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Needed to highlight Jettly’s unique value proposition as an accessible, tech-driven private jet charter service.
Strategy
To elevate Jettly’s profile, the PR campaign focused on showcasing the company as a disruptor in the private aviation space, offering an innovative, affordable, and user-friendly service that was reshaping the industry.
Key Tactics
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Positioned Jettly as a Market Disruptor: Emphasized Jettly's unique business model and how it was challenging traditional private jet services by offering more affordable and accessible options.
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Secured High-Impact Media Coverage: Focused on securing coverage in top-tier publications that would reach both affluent travelers and business professionals. Targeted media outlets with a mix of business, luxury, travel, and tech focuses.
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Built a Compelling Narrative: Developed storylines that emphasized Jettly's innovative approach, the vision of the Founder, and the convenience of its services. Positioned the company as a forward-thinking alternative to traditional aviation options.
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Leveraged Key Publications for Credibility: Focused on securing coverage in reputable outlets that would lend credibility to Jettly as an up-and-coming player in the private aviation industry.
Results
The PR campaign successfully raised Jettly’s profile in the media, resulting in widespread recognition and increased brand awareness. Key achievements included:
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A 3-page profile in the Toronto Star, one of Canada’s largest and most influential newspapers, which highlighted Jettly’s innovative approach to private jet services.
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Features in numerous other top-tier publications, including major business and travel outlets such as BNN Bloomberg, Afar, Travel + Leisure, and the Globe and Mail.
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Media coverage across both traditional and digital platforms that significantly increased the company’s share of voice in the industry, with many journalists reaching out for interviews.
Impact
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The exposure led to a substantial increase in inquiries and bookings for Jettly’s services, demonstrating the effectiveness of the PR strategy.
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The coverage helped establish Jettly as a credible and innovative player in the private aviation sector, positioning the brand as a serious competitor against more traditional providers.
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Jettly experienced a notable boost in brand recognition, solidifying its reputation as a disruptor in the market.
The public relations efforts transformed Jettly’s visibility and positioned the company as an industry disruptor. By securing high-quality media placements and emphasizing its unique value proposition, Jettly was able to significantly increase brand awareness, inquiries, and bookings, solidifying its position as a rising star in the private aviation industry.
Client: Jettly – A Private Jet Charter and Aviation Services Platform