Public Relations For BroBasket
Elevating eCommerce Brand Awareness
Client: BroBasket - Brand Awareness, Web Traffic & Conversions
Client Overview
BroBasket is an innovative e-commerce company specializing in customizable gift baskets designed specifically for men—a niche often overlooked in the gifting industry. Offering an array of unique, premium products such as whiskey sets, craft beer collections, and gourmet snacks, BroBasket redefines the traditional gift basket experience with its tailored options and high-quality presentation.
By focusing on thoughtful customization and high-quality offerings, BroBasket has become a favorite for those looking for memorable, standout gifts. However, the company recognized the need for strategic media outreach to amplify its message, secure valuable press coverage, and further solidify its position as a leader in the men’s gifting space.
The Challenge
BroBasket faced the challenge of standing out in the highly competitive e-commerce market, especially in the gifting industry, which becomes particularly crowded during peak seasons like Christmas, Valentine’s Day, and Father’s Day. While the brand’s unique focus on customizable gift baskets for men gave it an edge, it still needed to break through the noise and capture the attention of its target audience. BroBasket aimed to position itself as the go-to destination for creative, high-quality gifts, but achieving this required targeted exposure in key media outlets and gift guides.
Additionally, the brand sought to establish itself as a year-round gifting option, not just for holidays but also for birthdays, anniversaries, corporate events, and other special occasions. Building visibility outside of peak seasons required a steady stream of media coverage to keep the brand top of mind.
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Seasonal Competition: BroBasket needed to stand out in a sea of promotions, gift guides, and seasonal campaigns.
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Targeted Exposure: its ideal customer base: individuals seeking high-quality, creative gifts tailored specifically for men.
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Year-Round Relevance: BroBasket also aimed to maintain visibility and relevance for other gifting occasions throughout the year.
The Strategy & Key Tactics
Mackasey Howard Communications developed a comprehensive media strategy to position BroBasket as a must-have gift option for any occasion, focusing on securing impactful media coverage, gift guide placements, and glowing reviews.
Strategic Media Outreach
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Gift Guide Inclusions: Our team pitched BroBasket to top-tier publications and online platforms as a perfect fit for holiday gift guides, including Christmas, Valentine’s Day, and Father’s Day.
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Year-Round Opportunities: We identified and capitalized on gifting opportunities for non-seasonal occasions like birthdays, anniversaries, and corporate events.
Product Reviews and Features
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Targeted Product Seeding: Sent curated BroBasket samples to journalists, bloggers, and influencers to encourage authentic reviews. Each product was tailored to the recipient’s preferences to leave a memorable impression.
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Custom Story Angles: Crafted pitches that highlighted BroBasket’s unique value proposition, such as its customizable options, premium products, and suitability for “hard-to-shop-for” men.
Tailored Holiday Campaigns
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Seasonal Messaging: Developed creative campaigns aligned with each holiday, emphasizing BroBasket as the ultimate “last-minute” yet thoughtful gift option.
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Highlighting Unique Offerings: Focused on showcasing standout features like whiskey-themed baskets, craft beer sets, and other customizable options that appealed to a variety of audiences.
Key Results
Mackasey Howard Communications helped BroBasket cut through the noise of the crowded gifting industry by securing targeted media placements and fostering lasting relationships with key outlets. From holiday gift guides to glowing product reviews, this campaign positioned BroBasket as an essential gifting destination year-round, delivering measurable results and setting the brand up for sustained success.
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Gift Guide Placements: BroBasket was featured in hundreds of high-profile gift guides across leading publications, including holiday-specific guides for Christmas, Valentine’s Day, and Father’s Day.
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Notable Coverage Included: AskMen, Buzzfeed, CNBC, Red Book, Men's Health, and hundreds more!
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Product Reviews: Secured glowing reviews from influential bloggers and e-commerce review platforms, highlighting the quality, creativity, and customizability of BroBasket’s offerings.
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Increased Brand Awareness: Media placements significantly boosted BroBasket’s visibility, driving traffic to its website and elevating its profile in the competitive gifting space.
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Sales Growth: The strategic media coverage contributed to a noticeable increase in seasonal and year-round sales, establishing BroBasket as a go-to gifting solution.
By securing placements in top-tier gift guides, garnering glowing product reviews, and maintaining relevance year-round, we showcased BroBasket’s unique value as the ultimate destination for thoughtful, high-quality gifts for men. The campaign not only drove increased website traffic and sales but also built lasting relationships with key media outlets, setting BroBasket up for sustained growth and long-term success.