Public Relations For JMATEK
Elevating Brand Awareness For JMATEK, the North American Distributor for Honeywell
Client: JMATEK - Public Relations, Brand Awareness and Conversions
Client Overview
JMATEK, the exclusive distributor of Honeywell's line of Air Conditioners and Evaporative Air Coolers, aimed to educate the public on the distinct benefits of their innovative cooling solutions. With a competitive market and consumer confusion surrounding cooling technologies, JMATEK needed a PR partner to help expand their reach, position Honeywell as an industry leader, and drive consumer trust and awareness.
The Challenge
JMATEK faced the challenge of educating the public on the unique benefits and distinctions of Honeywell’s air cooling products, particularly in a market where many consumers were unfamiliar with or confused about the differences between evaporative coolers and traditional air conditioners. Compounding this was the need to enhance Honeywell's visibility and credibility in a highly competitive industry dominated by established players. To address these challenges effectively, it was essential to drive awareness and sales through a strategic combination of high-impact media placements and influencer partnerships that would showcase the value of Honeywell's products to a broad audience.
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Competitive market dominated by well-established players
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Lack of consumer knowledge about products
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Need to enter new untapped markets
The Strategy & Key Tactics
To address these challenges, Mackasey Howard implemented a multi-pronged, strategic PR campaign designed to maximize exposure, educate the market, and build consumer trust.
Strategic Media Outreach
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Focus on Top-Tier Publications:
We prioritized securing placements in highly trusted outlets known for influencing purchasing decisions, such as Forbes, The New York Times, Reader's Digest, Apartment Therapy, Better Homes and Gardens, and others. We secured features and reviews, as well as placements in gift guides, giveaways and listicles.
Product Differentiation:
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Crafted narratives to emphasize the unique advantages of Honeywell evaporative coolers—like energy efficiency, affordability, and suitability for dry climates—compared to traditional air conditioners.
Comprehensive Storytelling
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Developed compelling narratives showcasing how Honeywell’s products solve everyday cooling challenges while remaining energy-efficient and eco-friendly.
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Leveraged design-focused storytelling to appeal to homeowners and renters looking for functional yet stylish cooling solutions.
Influencer Partnerships
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Collaborated with a network of relevant influencers, including lifestyle bloggers, home improvement experts, and eco-conscious advocates, to create authentic content that showcased Honeywell products in real-world settings. These influencers demonstrated the use of Honeywell air coolers and air conditioners in homes, creating relatable and aspirational content for potential buyers.
Key Results
The PR campaign exceeded expectations, achieving outstanding results:
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Media Placements: Secured hundreds of placements across top-tier publications and digital platforms.
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Audience Reach: Over 600 million impressions, significantly expanding awareness of Honeywell products.
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Brand Positioning: Reinforced Honeywell’s reputation as a leader in the cooling solutions market.
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Consumer Education: Effectively differentiated evaporative coolers from traditional air conditioners, helping JMATEK address consumer misconceptions.
Mackasey Howard’s PR campaign for JMATEK was a resounding success, driving massive exposure and positioning Honeywell as a trusted leader in the cooling solutions market. Through targeted media outreach and strategic influencer partnerships, we helped JMATEK achieve its goals of expanding reach, educating consumers, and increasing visibility for Honeywell’s innovative products.