A key component of a successful public relations campaign is to develop a high-level strategic plan that is in alignment with your brand, goals and desired positioning. We take a well-researched approach to public relations, carefully targeting the proper outlets and contacts, as well as identifying angles that resonate with each media segment.

In this phase we tap into the minds of our client, the media and target audience to develop a strong game plan.

By conducting research and working with you, we can determine your desired positioning, messaging, target audiences, pitch angles and storylines, and will develop a strong PR plan designed to get you in the news!