MEASURING SUCCESS
QUANTITATIVELY AND QUALITATIVELY

Analytics

Both quantitative and qualitative measurement of PR campaigns helps to determine success and allows you to make informed business decisions. We base our results on key performance indicators (KPIs) that align with your specific PR objectives. Some of the analytics used to measure our PR effectiveness and your ROI include:

  • Earned traffic
  • Share of Voice
  • Engagement
  • Domain Authority
  • Sentiment
  • Total Mentions
  • Social Mentions

At Mackasey Howard Communications, we use cutting edge tools to measure the impact of your PR campaigns. We provide you with data-backed, comprehensive reports so you can view the true value of your PR efforts.

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