With extensive experience in public relations and corporate communications, Susan is a media strategist with deep expertise across a broad range of industry sectors. She conceptualizes and implements strategic public relations campaigns for her clientele. Susan excels at building relationships with key media, and has also served as a formal spokesperson for select clients.
A graduate of Concordia University, Susan has over 15 years of experience developing and implementing communications and PR plans for clients throughout North America. Committed to exceeding clients’ expectations, Susan is dedicated to identifying the relevant communication channels that effectively deliver her clients’ messages to their target audiences.
Susan has secured media coverage in a wide range of national and niche media and leads influencer marketing campaigns to ensure that each client achieves the greatest amount of coverage. Susan’s campaigns have resulted in features in large national publications such as Forbes, Inc., Entrepreneur, Business Insider, MSNBC, CNN, as well as high authority media outlets across a wide variety of segments, including Lifestyle, Business, Health & Wellness, Fitness, Manufacturing, Technology and more.