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JMATEK North America – Honeywell


SITUATION

JMATEK North America was looking to increase awareness of its line of Honeywell Evaporative Air Coolers and Portable Air Conditioners. In addition, the Company wanted to educate its audiences about how Evaporative Air Coolers work and their benefits.

APPROACH

Mackasey Howard Communications took an integrative approach to the project, targeting both mainstream media and influencers to bring Honeywell’s stories to life.


RESULTS

Our campaign resulted in a unique monthly audience reach of over 65 quality media placements with high engagement. Coverage included positive reviews and informational articles and drew a significant level of increased traffic to the Honeywell site.

A sampling of some of the coverage received:

  • Reader’s Digest
  • MSN
  • Arkansas Democrat-Gazette
  • Guff
  • Santa Monica Observer
  • Health Digest
  • African American Golf Digest
  • Living Well Magazine

BOOCHFEST


SITUATION

BOOCHfEST was an International festival taking place in Ottawa, Ontario. This was the first International festival of its kind, dedicated to Kombucha. The Festival featured a variety of renowned International brewers, as well as smaller micro-producers from different parts of Canada, the USA and as far as Iceland, including GT’s, RISE, Brew Dr., Kombucha Iceland, Lao Kombucha, Vox Kombucha and more. While Kambucha has been featured in specialty festivals, this event was the first to focus solely on this wildly popular fermented tea.

The Festival organizers were looking to secure media attention to introduce the event to the media, feature the Kombucha vendors and also to drive attendance.



APPROACH

Mackasey Howard Communications targeted both Anglophone and Francophone news outlets and lifestyle influencers, positioning BOOCHFEST as a “must attend” event.

RESULTS

In 2 weeks, we secured overwhelming coverage in major English and French-language television, print, digital and radio outlets, resulting in an audience reach of over 50 million and an extensive social media presence with high engagement. Our PR efforts contributed to the major success of the event.

A sampling of some of the coverage received:

  • HuffPost Quebec
  • CBC Radio
  • Radio Canada
  • Le Devoir
  • Journal de Montreal
  • Ici Radio Canada

MCCAFFREY HEALTH


SITUATION

Beacon Marketing aligned with Mackasey Howard for the PR for the client, McCaffrey Health who wanted to create a national presence and bring recognition to the expertise of its founder, Dr. Sean McCaffrey.

APPROACH

Mackasey Howard Communications highlighted Dr. McCaffrey as an expert in integrative health and targeted a wide variety of relevant market segments. Together with Beacon Marketing, we repositioned the brand on a more national scale and focused on securing interviews, articles and quotes in high authority digital outlets.



RESULTS

Our PR efforts resulted in an audience reach of over 300 million in 6 weeks with a very high engagement level. We secured coverage in such media outlets as:

  • Business Insider
  • Reader’s Digest
  • HelloGiggles
  • Everyday Health
  • New York Mag – The Strategist
  • PopSugar

DNA MY DOG


SITUATION

DNA My Dog is a leading canine DNA testing company that uses cheek swab DNA tests to reveal a dog’s genetic makeup. The company offers a dog breed identification test, as well as a genetic health screening test (to determine if a dog is carrying genetic diseases, as well as a DNA test for wolf and canid hybrid (to determine if a dog has wolf, fox or coyote DNA).

The Company was looking to expand its media presence and bring recognitions to its position as the market leader in canine DNA testing.

APPROACH

Mackasey Howard Communications crafted specific key messaging that aligned with the company’s premium brand. The company then identified story angles that would resonate with different targeted audiences, such as pets, animal welfare, news and business.



RESULTS

Working on an ongoing basis with DNA My Dog, the Mackasey Howard team successfully increased brand recognition for the company throughout North America. Coverage included digital publications, news outlets, and blogs, as well as radio and podcasts.

A sampling of some of the coverage received:

  • Bustle
  • Reader’s Digest
  • Pet Life Today
  • Now Toronto
  • Ottawa Life
  • Vita Daily

JKL WORLDWIDE


SITUATION

Jeremy Larner, President and Founder JKL Worldwide, an art investment consultancy sought to build his entrepreneurial and business brand. This entrepreneur had multiple authentic stories to tell.

APPROACH

Our approach was to creatively craft these stories and showcase the knowledge and expertise that he had to share. As we had a diverse range of topics and angles, we carefully targeted high authority outlets that aligned with the JKL Worldwide brand.



RESULTS

Within a 2 month period, we secured coverage in Forbes, Inc.com, Entrepreneur, as well as many other high authority niche publications.

A sampling of some of the coverage received:

  • Forbes
  • Inc.com
  • Entrepreneur
  • Value Walk
  • Luxury Daily
  • Reader’s Digest

THE BROBASKET


SITUATION

The BroBasket had virtually no media coverage when they first approached Mackasey Howard Communications, 2 years ago, for its public relations needs. Our campaigns resulted in over 250 pieces of quality coverage in high authority outlets.

APPROACH

Mackasey Howard Communications strategically combined media relations with influencer outreach across a wide variety of segments in order to reach a broad share of the market. Coverage included reviews, giveaways, sponsorships, interviews and more.



RESULTS

Our work resulted in ongoing interest and demand from high authority influencers and tastemakers, expanding BroBasket’s share of voice, exponentially, driving traffic and increasing sales dramatically for the company.

A sampling of some of the coverage received:

  • Ask Men
  • BuzzFeed
  • Ventura County Star
  • MSNBC
  • Redbook
  • Men’s Health


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